India’s Only Latin Dance Merchandise Store

Flaunt Passion is India’s only dedicated Latin dance merchandise store — a home for Salsa dancers, Bachata lovers, Kizomba devotees, Zouk enthusiasts, and Jive dancers who want to wear what they dance. We make apparel and accessories that speak the language of India’s Latin dance community.

We made this because nothing like it existed

India’s Latin dance community has been growing for over two decades. Bengaluru, Mumbai, Delhi, Pune, Hyderabad, Chennai — every major Indian city has a passionate, committed group of Salsa and Bachata dancers who attend classes multiple times a week, travel for dance festivals, and never miss a social night.

But when they wanted to wear their identity — a t-shirt that said something real about their dance, a mug that made sense to another dancer, a tote bag that announced who they were before they even stepped onto the floor — there was nothing.

Flaunt Passion was built to fill that gap. We are based in Bengaluru / Mumbai, and we have been building India’s Latin dance merchandise collection from the ground up — one design at a time, one dance form at a time, with the community at the centre of every decision.

What we make and who it is for

Every product in the Flaunt Passion collection is designed for a specific dancer — someone who understands what ‘Quick Quick Slow’ means, who knows the difference between sensual and Dominican Bachata, who has explained Kizomba to confused friends more times than they can count.

Our collection includes:

• Classic and oversized unisex t-shirts — designed for men and women in the Latin dance community, with slogans and graphics that use real dancer language
• Women’s crop tops — the most popular category in our collection, made for dancers who want to express their identity on and off the dance floor
• Coffee mugs — because every dancer’s morning starts with a coffee and ends with a social
• Tote bags — practical for class, identifiable for the community, and designed to carry a dancer’s world
• Notepads — for the dancer who is always scribbling choreography, music lists, or congress plans

All products are available in various sizes. We ship pan-India to all cities and towns with delivery in 4 to 6 working days

Dance forms we cover

We make merchandise for five Latin dance communities in India. Each has its own identity, its own language, and its own designs in our collection.

Salsa	India’s most widely practised Latin dance, with active communities in every major city. Our Salsa collection includes designs like ‘Quick Quick Slow’, ‘Born to Salsa Forced to Work’, and ‘Eat Sleep Salsa Repeat’.
Bachata	The fastest-growing Latin dance in India over the last five years. Our Bachata collection is one of our most loved — featuring designs like ‘Bachata is My Love Language’, ‘Worry Less Bachata More’, and ‘Hakuna Bachata’.
Kizomba	One of the most devoted communities in India’s dance world. Our Kizomba collection features designs like ‘Kizomba State of Mind’, ‘Born to Kiz Forced to Work’, and ‘Less Drama More Kizomba’.
Zouk	Brazil’s most fluid and expressive social dance has found a passionate home in India. Our Zouk collection includes the popular ‘Zouk Paglu’ range — a design that has become a community favourite.
Jive	Represented in India’s ballroom and Latin dance competitions and academies. Our Jive collection celebrates the energy and footwork that make Jive one of the most exhilarating dances in the world.

Dance Life — for every dancer

Beyond the five Latin dance forms, we carry a Dance Life collection for every dancer in India — Bollywood, contemporary, hip-hop, classical, and recreational. If dance is a core part of who you are, regardless of the style, the Dance Life range has something for you. These designs celebrate the shared identity of dancers across all forms: the dedication, the joy, the community, and the way dance changes how you move through the world.

Official merchandise partner to India’s dance schools

Flaunt Passion is the official merchandise partner to some of India’s leading Latin dance academies. These partnerships mean the schools trust us to represent their identity — and their students know they are getting merchandise from a store that understands the community.

Official Dance School Partners
Motley Dance Co Bengaluru	Salsasia Dance Company Chennai	Heart 2 Feet Pune
Bachata Jaipur Jaipur	Salsa Classes by Aishwarya Krishnan Mumbai	Dance Design Academy Mumbai

If you run a Latin dance school and are looking for official merchandise for your students, we would love to talk. Email us at support@flauntpassion.com or reach us on WhatsApp at +91 9175007477.

Our design philosophy

We have one rule for every design we make: it has to make a dancer smile the moment they see it. That means using real community language — the phrases, the in-jokes, the references that only make sense to someone who dances.

Every design in our collection went through the community before it went into production. If it does not land with a dancer, it does not get made.

Where we ship

We ship pan-India — using leading logistics partners. Our strongest communities are in Bengaluru, Mumbai, Delhi, Pune, Hyderabad, and Chennai, but we have shipped to dancers in over 20 cities and we are always adding new ones.

Standard delivery takes 4 to 6 working days. 

This is for you

If you dance, this store is for you. If you know someone who dances, this store will help you find the perfect gift. If you run a dance school, this store can carry your community’s identity.

Flaunt Passion exists because India’s Latin dance community deserved a store that understood them. We built it. And we are still building it — one dance form, one design, one community at a time.

Wear what you dance!